Impact Mint
Task
Product Launch, eCommerce reDesign, Social Media, and Outdoor Adboards.
Team Kangaroo eagerly embraced the opportunity to build a D2C (direct-to-consumer) brand, tasked with creating a premium eCommerce store aimed at boosting conversions and enhancing search engine visibility (SEO). Additionally, we were entrusted with crafting impactful offline and online product displays and launch campaigns.
Challenge: Impact Mints needed visually appealing product images that could capture attention across various e-commerce platforms and marketing channels.
Approach: Our team developed high-quality product display creatives, focusing on vibrant, close-up shots that highlighted the unique packaging and fresh appeal of each flavor. Creative elements such as playful backgrounds and color contrasts were used to make the products stand out.
Outcome: The new product visuals improved click-through rates on e-commerce platforms and contributed to higher conversion rates. These images also served as assets across marketing materials, reinforcing a consistent brand aesthetic.
Social Media Posts and Ads Creatives
Challenge: To connect with a trend-focused audience, Impact Mints required a continuous stream of engaging social media content and ads that aligned with current consumer trends.
Approach: We curated a variety of social media posts, stories, and ad creatives that showcased Impact Mints’ flavors and lifestyle appeal. Using vibrant colors, playful animations, and trend-focused messaging, we crafted posts that highlighted the flavors, consumer benefits, and product moments.
Outcome: The social media campaigns generated increased engagement rates, boosted follower growth, and strengthened Impact Mints’ online presence. Targeted social media ads drove traffic to the website and expanded product awareness among potential customers.
Product Display:
Challenge: Impact Mints needed eye-catching product visuals that would capture attention across e-commerce platforms and marketing channels.
Approach: Our team developed high-quality product display creatives with vibrant, close-up shots that highlighted each flavor’s unique packaging and fresh appeal. We incorporated playful backgrounds and contrasting colors to make the products pop.
Outcome: The refreshed visuals significantly boosted click-through rates on e-commerce platforms and led to higher conversion rates. These images also became valuable assets across marketing materials, creating a cohesive brand aesthetics.
Project Management
— Jaydeep Rangpariya
Project & Account Manager
Web Development
— Shivam Mishra
Mobile & web developer
Art Direction
— Yuvraj Ubale
Art direction & creative design
— Jatin Rajput
Storyteller & Graphics
Creative Design
— Ramkesh Sharma
Creative designer
We’re a team of creatives & geeks who are excited about unique ideas and help organizations to create amazing experiences by crafting top-notch products and campaigns.