Sapphire Confectionery
Task
Product Launch, eCommerce reDesign, Social Media, and Outdoor Adboards.
Team Kangaroo refreshed Sapphire Confectionery’s website with vibrant designs and seasonal landing pages, created high-quality visuals for social media to boost engagement, produced professional product images to enhance e-commerce sales, and designed impactful promotional materials for international exhibitions and product launches.
Challenge: Sapphire Confectionery needed visually appealing product images that could capture attention across various e-commerce platforms and marketing channels.
Approach: Team Kangaroo revamped Sapphire Confectionery’s website for improved design, user experience, and functionality. They created engaging visual content for social media and e-commerce, supported promotional campaigns for product launches and exhibitions, and developed seasonal content aligned with key festivals and occasions.
Outcome:The revamped website enhanced user engagement and conversion rates, while high-quality content boosted brand visibility and customer interaction. Successful promotional campaigns increased awareness both locally and internationally, and seasonal content led to higher sales during peak times
Social Media Content Creation
Challenge: Sapphire Confectionery needed a reliable partner to produce Instagram posts that highlight their products in unique, visually appealing ways.
Approach: Our team stepped in to create engaging, high-quality Instagram posts whenever needed, ensuring that Sapphire always had fresh content to maintain its online presence. Our posts feature everything from close-up product shots to lifestyle visuals that bring the brand story to life.
Outcome: By consistently delivering top-quality posts, we enabled Sapphire Confectionery to maintain an active social presence, increasing follower engagement and brand visibility on Instagram
Product Display:
Challenge: With products listed on major platforms like Amazon, Blinkit, and CRED, Sapphire Confectionery required professional images to enhance their listings and improve sales.
Approach: : Our team developed a series of crisp, high-resolution product images designed to meet each platform’s specifications, including lifestyle and product-centric shots for cookies, nuts, and wafers
Outcome: The improved imagery enhanced the visual appeal of Sapphire’s listings, leading to increased click-through rates and ultimately boosting online sales.
Website Revamp
Challenge: Sapphire Confectionery’s existing website lacked a vibrant and engaging design, particularly on product and seasonal display pages.
Approach: We revamped the website with a fresh, cohesive color palette and graphic design improvements. Seasonal landing pages (e.g., for Rakhi and Diwali) were designed to reflect a festive spirit, using high-quality visuals and product displays.
Outcome: The redesign resulted in a more visually appealing, user-friendly site, which boosted customer engagement and browsing time. The seasonal pages effectively captured the essence of each occasion, resonating well with visitors and increasing site visits during festival periods.
International Exhibition Campaigns and Product Launch Materials:
Challenge: Sapphire Confectionery frequently participates in international exhibitions, necessitating impactful visuals and promotional materials to attract and engage global audiences.
Approach: We developed comprehensive campaigns for Sapphire’s exhibitions, including posters, banners, and catalogs that presented their product range and brand message cohesively. Additionally, we designed launch materials for new products, enhancing the reach and success of each introduction.
Outcome: TThese campaigns facilitated Sapphire’s growth in international markets by increasing brand recognition and appeal at exhibitions. The promotional materials contributed to successful product launches, generating interest from both consumers and distributors.
Project Management
— Jaydeep Rangpariya
Project & Account Manager
Web Development
— Shivam Mishra
Mobile & web developer
Art Direction
— Yuvraj Ubale
Art direction & creative design
— Jatin Rajput
Storyteller & Graphics
Creative Design
— Ramkesh Sharma
Creative designer
We’re a team of creatives & geeks who are excited about unique ideas and help organizations to create amazing experiences by crafting top-notch products and campaigns.